As our last blog stated, Jeanee Lusby and the NaturaLook staff will be at the Bridal Bazaar on Sunday, July 19th at the San Diego Convention Center from 10:00 AM to 4:00 PM.  We’ve told you all about the wonderful benefits of having permanent makeup, particularly eyeliner, done before your wedding or even somebody else’s wedding.  Allow us to now tell you about another spectacular service we provide that will help you to look amazing on the big day.

We are offering bridal party tanning packages for that sun-kissed, flawless look that can only come from the pure botanical formulations of Infinity Sun’s sunless tanning (featured on the reality show Sunset Tan). We will open our office to your entire bridal party, or if convenience is a factor, our completely mobile system allows us to come to you! We all look so much healthier and radiant with a little color on our skin, so let us provide you with the latest in sunless tanning technology.  You won’t believe just how great it will make you look and feel.

Once again, general admission to the Bridal Bazaar is $10, but if you’re in the area, stop by our office in La Jolla and you can pick up a coupon for $2 off. Call our office for more details about our bridal party tanning packages (858) 459-2201.

With summertime here, many of us are either preparing to attend or actually planning a wedding. Whether you are the bride, the mother of the bride (or groom), or part of the bridal party, there are certain necessities that come to mind for the big day: dresses, cakes, music, flowers, jewelry and photographers, for a start. What if I told you that there was a place where you could shop and find information for every single one of these things….plus much more! Well you’re in luck because the Bridal Bazaar will be at the San Diego Convention Center on Sunday, July 19th from 10:00 AM to 4:00 PM. You can meet over 200 of San Diego’s wedding professionals all in one place, all in one day.
 

Jeanee Lusby and the NaturaLook staff will also have a booth at the Bridal Bazaar and we invite you to come and see us at booth #502 for your permanent cosmetic needs. Everyone wants to look their best on their wedding day, and what better way to ensure that than with permanent eyeliner, brows or lips. Weddings can be very emotional events and nobody wants their eyeliner running down their face come picture time. Permanent brows and lips will only serve to enhance your new, low-maintenance look.  Allow us to provide you with all the information needed to obtain a natural looking alternative or enhancement to a daily makeup routine.

  Don’t let this happen to you!

General admission to the Bridal Bazaar is $10, but if you’re in the area, stop by our office in La Jolla and you can pick up a coupon for $2 off. Once again, the Bridal Bazaar is at the San Diego Convention Center on Sunday, July 19th from 10:00 AM to 4:00 PM. Don’t miss out on this amazing opportunity to have all of your wedding needs met in a one-stop shop. We hope to see you there!
Feel free to call our office for additional information on any of our services (858) 459.2201
 

Nobody ever wants to hear, “Wow, your facelift makes you look so much better!” A simple “You look so nice,” would be preferable.

Today, permanent makeup artists are using advanced techniques such as ColorWash to create softer, more natural looks that the summer heat and sun will not melt away. My clients often tell me that they receive compliments on their appearance and are rarely asked about their perfect eyeliner or new lip color. This is the key benefit to the ColorWash technique. An artist blends pigments, much like conventional makeup, and uses an implanting technique to deliver a less harsh line on the lips and eyes. The result is a subtle look that resembles a client’s daytime makeup.

Various Layers
ColorWash is a method of layering different shades of pigment using digitally based permanent cosmetic equipment and innovative needle technology. Unlike traditional procedures where one color is implanted along the lash line or on the lips, a ColorWash uses three to four layers of graduated custom shades. The effect on the eye is a smudged, smoky look similar to conventional makeup blending. For the lips, the client’s original color can be refreshed or enhanced.
          Because there are more components to the ColorWash method, such as multiple shades and designs, an in-depth consultation with the client is crucial. The custom procedure often requires an additional follow-up treatment to either build up more layers of color or to add the finishing touches to the artistry.
          A digital machine makes the technique possible. The machines are driven by a microprocessor technology that ensures a stable needle frequency resulting in more accurate pigment placement and higher color retention. They are fully computerized and automatically adjust needle frequency when they encounter resistance from the skin. The finely tuned pigment placement is necessary because the artist is working with less color in order to achieve a softer effect.
         ColorWash is an advanced technique that requires technical training beyond fundamental class work. The students who pick up the technique easily have strong technical expertise and solid understanding of color theory. Many of my students have several years of experience in the industry and are looking to add a new dimension to their business by offering ColorWash custom designs and upgrading to digital instrumentation. An experienced artist can learn the technique in a four hour one-on-one workshop.

Financially Rewarding
ColorWash procedures are more expensive than traditional eyeliner or lip enhancements, offering additional revenue to the artist. Several articles have noted that despite a struggling economy, women continue to invest in their appearance. A Brandweek survey of analysts and dermatologists (“Beauty at Any Price: Cosmetics Still Strong”) stated that the sweet spot for cosmetic procedures is currently in the $100-$1,000 range. Above the $1,000 range (where laser skin treatments and surgical facelifts thrive) practitioners are seeing a downturn. Brandweek concluded that customers may cancel a vacation or a new car, but injections (and other procedures) represent a beauty economy.
          Permanent makeup offers the benefit of more lucrative procedures at a much lower price. And while ColorWash procedures have a higher price tag than the more traditional eyeliner or lip enhancements, they still fall solidly within the sweet spot. ColorWash demonstrates how advanced techniques and equipment are enabling well-trained and talented permanent makeup artists to prosper even during these difficult financial times.
 

Jeanee Lusby is a Nouveau Contour master trainer. She is the founder and director of the NaturaLook Institute for Permanent Cosmetics. Visit www.naturalook.com

This article was featured in the June 2009 issue of Les Nouvelles Esthetiques & Spa (Page 91).

We are well into June and wedding season is upon us. Jeanee Lusby and the staff here at NaturaLook want to take this opportunity to inform you of the wonderful services we provide for just such occasions. NaturaLook has the perfect beauty treatments for the bride-to-be, the mother of the bride and the entire bridal party.
 

For a start, allow us to provide you with permanent eyeliner, brows or lips. Everyone knows that weddings can be very emotional events, and nobody wants eyeliner streaming down their cheeks while photos are being taken. With permanent eyeliner you will be free to enjoy every moment of the ceremony while still looking fabulous! Permanent cosmetic eyebrows and lips will serve to complete your new, low-maintenance look, which only enhances this special time in your life. Please visit our website www.naturalook.com and check out the before and after photos of the satisfied clients that have benefited from permanent make-up.
  Don’t let this be you!

Finally, we invite you to take advantage of NaturaLook’s new bridal party specials for sunless tanning from Infinity Sun. If you follow our blog then you know all about it. This innovative new sunless tanning system uses pure botanicals and all-natural ingredients to provide you with a customized formulation that will leave you looking bronzed and sun-kissed. We will open our office to your entire bridal party, or even come to you! Our sunless tanning system is completely mobile so if it’s more convenient for you, we will come to your home and provide a customized tan for your entire bridal party.  We all look and feel so much healthier with a little color, and with an additional shimmer treatment you will be ready to walk down the aisle and look simply breathtaking.

If you are in the San Diego area on Sunday, July 19th, please consider attending the Bridal Bazaar at the San Diego Convention Center from 10 AM to 4 PM.  Jeanee Lusby and the NaturaLook staff will have a booth there and will be providing all the information you need for you and your bridal party to prepare for the big day.  Hope to see you there!

Please call our office for more detailed information on our bridal party sunless tanning specials (858) 459-2201.
 

Call our office to schedule an appointment

Please call our office to schedule your tan. 

Just a reminder, don’t forget about your wonderful mom this Mother’s Day. Get her a gift that lasts. Mom would love the convenience of having permanent cosmetics by Jeanee Lusby. Just think how many points it would score you as the favorite.
If permanent cosmetics are not in your budget this Mother’s Day, how about giving mom an organic spray tan? She will absolutely love it. Infinity Sun is the spray tan to the stars. Celebrities are addicted to this innovative spray tan system and for many good reasons. It hides flaws including stretch marks, spider veins and varicose veins, and more importantly it makes you feel so good about yourself. It gives you a boost of confidence.
So take good care of mom this Mother’s Day. Buy her something unique that is truly just for her. She will love you even more.

Please call the office to purchase gift certificates. Mention this blog for a discount.

We want to take this opportunity to thank everyone who stopped by our booth at the Head to Toe Women’s Expo this past weekend at the Del Mar Fairgrounds. Our success was phenomenal and we were very fortunate to meet a variety of amazing women. Hopefully you were lucky enough to observe Jeanee Lusby, our permanent makeup artist, demonstrate her procedures right there in our booth. We were very pleased to be able to provide you with a live example of how permanent cosmetic procedures are performed in our office.

We want to send out a special thank you to Wiz Marketing, Debbie and Rosemarie, for hosting such a spectacular event; we’re already looking forward to the next show in December. Also, a big thank you to all of our models who participated in the live demonstrations of our new sunless tanning system, Infinity Sun. Your services were very much appreciated.

For anyone who missed out on our great new product, Latisse, we are now selling it here in our office. Please call or stop by to get your own supply of this new, FDA approved lash growth product. You too can have those long and lushes lashes that you’ve always wanted!
 

All in all it was a great show and we hope to see everyone again at the next Head to Toe Women’s Expo in December 2009. Thank you!